These motion graphics were developed as part of a group project to research and analyze a non-profit organization and develop new business and marketing materials to refresh and revitalize its brand. Motion graphics were created as part of the rebrand to reach a younger audience oriented toward motion-based media. The motion graphics incorporate the branding and iconography created for the brand refresh to tell a story about the Social Development Centre's history, values, and continued relevance over time. A longer motion graphic was created as a lasting asset that could summarize the SDC's mission on its website. Three brief motion graphics were created for the SDC's Instagram account to be used as reels.