This public awareness motion graphic discusses loneliness in Canada to generate empathy and establish it as a health crisis rather than individual emotional issue. Bacteria is used as a visual metaphor in the introduction, and loneliness’ health impacts are discussed explicitly in the middle, which uses torn paper and a strobing red alert effect to illustrate the constant mental alarm loneliness evokes in the brain. A collaged stop-motion aesthetic emphasizes the subject matter's raw nature. Cool, desaturated colours are used to suggest an undercurrent of emotional desolation but shift to bright vibrant colours as the graphic ends to convey hope for the future.